02

Beds // Store Planning

Bedroom department of IKEA Siyuanqiao, Beijing: bed frames, a mattress hall and a sleep experience centre on one one-way aisle.

The main aisle, with the slatted Sleep Experience Centre on the right
  1. 01 Final designAbout 808 m², cross-shaped · slatted Sleep Experience Centre as the landmark.Chapter 01 →
  2. 02 PurposeLead customers through the bedroom department of IKEA Siyuanqiao in one direction, with no dead ends.Chapter 03 →
  3. 03 Process1 main aisle, 2.5 × about 47 m · bed frames as open room sets on 3 sides · mattress hall beside the route.Chapter 01 →
Year
2024
Type
Store planning, IKEA China · bedroom department
Role
Member of the remodel team, IKEA China Interior Design team
Site
IKEA Siyuanqiao, Beijing, China
Scope
About 808 m² · 42 × 27 m
Tools
SketchUp · Blender (Cycles)
Status
Professional project · IKEA China, Interior Design team, Beijing
Shows
Store planning for a whole department, customer route and zoning, a long run of room sets, rendered plan and sections

In short

Area
About 808 m² on a cross-shaped floor
Route
One main aisle: 2.5 m wide, about 47 m long, west entrance to east exit, no dead ends
Bed frames
Rows of open room sets on three sides, 8–12.5 m deep
Mattress hall
13 × 17 m of test beds beside the route
Landmark
Slatted Sleep Experience Centre at the hall entrance
Sightlines
Partitions stop at +3.15 m under an open soffit
My part
One of the team behind this remodel, IKEA China Interior Design team

At a glance

The project in six images.

Full process below ↓
Main aisle and the Sleep Experience Centre
Main aisle and the Sleep Experience Centre
Mattress hall
Mattress hall
West aisle and bed frames
West aisle and bed frames
The department from above
The department from above
Department plan, 1:150
Department plan, 1:150
Sections A–A and B–B
Sections A–A and B–B

01 Design

Room sets along the aisle, the mattress hall beside it.

Two decisions shape the department: how the beds are shown, and where mattresses are tried.

Step 01 / 04

A run of complete bedrooms

Bed frames
Rows of open room sets on three sides, 8–12.5 m deep
Reading
Each bed seen as a complete bedroom
Offers
Red price signs
Decision
Show beds as whole rooms
Why
A bed is easier to choose in a room than in a row
Result
Room sets 8 to 12.5 m deep along the aisle

Tap the numbers on the image.

Next: Trying a mattress off the route
Main aisle, looking west toward the Sleep Experience Centre
Viewpoint
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On the axis of the main aisle
West aisle, between the bed frames and the mattress hall

Step 02 / 04

Trying a mattress off the route

Mattress hall
13 × 17 m of test beds on a light floor
Pricing
An acrylic stand per bed
Service
A counter for advice and orders
Entrance
The Sleep Experience Centre
Decision
Put the mattress hall beside the aisle
Why
Testing beds should never block the flow
Result
A 13 × 17 m hall at the centre of the cross
Next: Sections
Mattress hall, from the north wall
Viewpoint
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Test beds and mattress displays

02 Drawings

Partitions stop under an open soffit, so the whole department stays in view.

Two sections cross the department and run along the aisle.

Step 03 / 04

Sections

A–A
South wall → aisle → mattress hall
B–B
Along the aisle, looking north into the hall
Partitions
Stop at +3.15 m
Decision
Keep partitions low
Why
Customers should see across the department
Result
Partitions stop at +3.15 m under an open soffit
Next: The department from above
Sections A–A and B–B with key plan, sheet BD-201

03 Brief

One department, one direction.

Area
About 808 m², cross-shaped
Entry
West
Exit
East

Step 04 / 04

The department from above

Main aisle
West to east, passing every zone once
Mattress hall
Centre of the cross, beside the route
Decision
One aisle through the whole department
Why
Customers should never meet a dead end
Result
Every zone is passed once, in order
The department from above, soffit removed
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Department plan, cut at +1.45 m, sheet BD-101

Credits

Model
Store-planning SketchUp model, IKEA China Interior Design team, Beijing
Visuals and drawings
From the model in Blender Cycles, CC0 textures from Poly Haven and ambientCG
Assumed for the visuals
Floor finish, dark open soffit, linear lighting (the base building is not in the model)
Trademarks
IKEA product names belong to Inter IKEA Systems B.V.